Marketing in the news of Samsung
Samsung Electronics plays an import role in the world, and it also needs a promotion in
business in sales strategy. Actually, many business organizations needs a
well-organized promotional mix in target market. The essay will focus on the
strategy of Samsung Electronics in market. The company is always focusing on
the many products, but the most important product becomes smartphone. However,
due to explode of Samsung smartphone, many customers will not use it again. A
product of Samsung’s Galaxy Note 7 occurs exploding in 2016, which results in a
series of problems. Therefore, Samsung had recalled new product Galaxy Note 7
smartphone, and found the reason why it exploded. It is a serious accident to
the company. After an investigation about the accident, the company found that
it was a problem in battery (Forbes.com). Although an accident emerged in 2016,
the company still possessed a competitive power in market, and it took a series
of measures to change the product and lead to smartphone market.
The company utilized a promotional mix to change the market, which used the mechanism of shifting the customers who are in a state of unawareness to a position of adopting the product of the company. Firstly, it focused on new customers in the age group between 20s to 40s, which was a young age group. In this group, people possessed huge potential in consumption, which was also a best ideology. Secondly, the company also paid more attention to utilize the medium strategy to promotion in target market. Magazines and print media was utilized and radio, internet, and TV played significant role in promotion. Out of all the mediums, the best is the internet since technology has been so dynamic and thus greatly influencing the markets and the consumers, therefore, fancy searching for products that they wish to buy online.
References
TOPIC: SOCIAL LISTENING -- Select a company, brand, product, service … And note what people are saying about it on social media (e.g. Twitter, Instagram, Facebook, LinkedIn).
Be sure to answer these questions:
What brand did you select?
What is its Value Proposition?
What are THREE things (both good and/or bad) people are saying? Comment on those comments, using some EXAMPLES.
What products/services are they trying to sell?
What aspects relate to marketing, and the company's marketing campaign? Cite examples. What's the challenge facing the brand?
If you were the brand manager, how would you respond to customers?
Comparing Job Attitudes in a Healthcare Organization
Introduction
Shift
work is regarded essential in ensuring continuity of care in the hospitals as
well as residential facilities. Precisely, the end shift or the night shift is
one of the most recurrent reasons for the interruption of the circadian
rhythms, leading to significant alterations of sleep as well as other
biological functions affecting both physical and psychological comfort and
negatively affect the overall job performance.
Objectives
The
main aim of the study was to highlight if the three shifts, early, mid and the
end shifts, affect the organizational job satisfaction, involvement, corporate
trust, the rate of job performance. Similarly, it was to establish the
commitment of the organization on the continuity of performance delivery
throughout the shifts, by analyzing the shifts effects, emotions and the mood
inflicted on the involved workers. It is also aimed at establishing the risk
factors which might predispose the nurses as the organizational workers to more
poor health conditions in addition to lower jobs satisfaction.
Description of activities
The
cross-sectional study was carried out from 1st may 2016 to 30th June 2016 in 16
wards of the general hospital and a residential facility based in the northern
Italian city. The study involved 200 nurses working in rotary night shifts and
60 other in day shifts. The Standard Shift Work Index was used as the primary
instrument for collecting data in this study. The device was validated in
Italian. The data collected was after that statistically analyzed.
Interpretation and analysis
In
the study, the response rate was relatively high as compared with other
previous studies, a clear indication of the potential effect of the issue on
the professional comfort of the workers. There were differences in the
demographic and the professional features of the two groups of nurses
reflecting a specific work organization which allocates younger nurses with
good health and lower job experience of night rotary shifts. According to other
authors, the unequal distribution of workers in the night rotary shifts and the
day shifts represents a natural selection of professionals based on their
conditions of health and family
(Barrick et al., 2015, p.111).
It may also depict the rate at which the organization trusts them in the area
or just a form of apprenticeship for the workers who are younger in the field,
a situation which is quite common in hospitals worldwide. This is what the
organizations do to offer proper job satisfaction to them since they still have
fewer responsibilities compared to the older ones who could feel exhausted when
put in the end shifts. However even, when comparing the groups of nurses, the
ones at the night shifts still recorded low job satisfaction compared to the
middle and the early changes. The findings are mainly attributed to the limited
time notice with which the night shift nurses receive information thus spoiling
their attitudes and emotions as well as making them unwell regarding mood
swings, primarily by having complications in managing schedules for both
families and recreations. In the job involvement, the study established that
the night nurses, as well as the day nurses, recorded the same job involvement (Cahill et al., 2015, p. 40). This was attributed to the high level
of professionalism that exists in the healthcare organization as well as the
fact that the nurses embraced the learning oriented health environment within
which they work.
Conclusion and recommendation
The
study conducted is one of the few obtainable on the work attitude regarding
schedule in an Italian healthcare facility. It has impacted to highlight the
issue of shifts and how it can cause stress in an organization concerning mood
and job attitude. Particularly in the sector of job satisfaction, performance,
organizational trust, the rate at which workers get involved in the job as well
as the general comfort of the employees about their working environment. In
this regard, the nursing working condition should be optimized to deliver the
most appropriate care quality in 24hours a day and to minimize the risks which
might result due to fatigue and poor workers attitude and satisfaction (Wallace et al., 2016, p. 838).
The findings are therefore very relevant not only for the nurses but
also for any service providing organizations like education sectors as well as
research. It is healthier to conduct more studies to better the analysis of the
burden of shift work on the wellbeing of the organizational employees.
Bibliography
Barrick, M.R., Thurgood, G.R., Smith, T.A. and
Courtright, S.H., 2015. Collective organizational engagement: Linking
motivational antecedents, strategic implementation, and firm performance. Academy
of Management journal, 58(1), pp.111-135.
Cahill, K.E., McNamara, T.K., Pitt-Catsouphes,
M. and Valcour, M., 2015. Linking shifts in the national economy with changes
in job satisfaction, employee engagement and work–life balance. Journal
of Behavioral and Experimental Economics, 56, pp.40-54.
Wallace, J.C., Edwards, B.D., Paul, J., Burke,
M., Christian, M. and Eissa, G., 2016. Change the referent? A meta-analytic
investigation of direct and referent-shift consensus models for organizational
climate. Journal of Management, 42(4), pp.838-861.
