The report will concern a brand Galaxy S9, which is a smartphone. The smartphone is produced by Samsung which is a famous company from South Korea. Galaxy S9 is the latest smartphone product.

The product will participate to competitive campaign and helps Samsung obtain bigger market share in smartphone field. Main competitors are from Apple from USA and Huawei from China.

Although Galaxy S9 possesses clear market positioning and target customers, it still must experiences the test from market. It defines itself in high-end market and views young aged group as the main target customers.

In addition, some challenges still influence the choice from customers. The biggest challenge is from hidden danger from its battery. Previous products from Samsung leave a bad impression on people. Galaxy S9 still needs to strive to change the impression.